1. I am Megan, a sophomore at the University of Florida. I am aspiring to join my sister at Zeta Tau Alpha and in the greek community, I have already networked and experienced the normal greek functions. Having been emersed in the culture I want to make the hookups that occur to be safer. I want to make a product that everyone feels comfortable using so that students can be better protected.
2. I am offering a condom vending machine, that will be available in common drinking or partying facilities on and around campus. By offering this vending machine it will lower the amount of STD's contracted by UF students. I will also reduce the amount college students spend treating STD's and the amount they spend from other aspects of unprotected sex.
3. The demographic I will be targeting are 18-22-year-old students, mostly those who have affiliations to greek life due to the higher partying rates. But also I'll be targeting anyone who frequents bars in general.
4. It's valuable to the customers because it will prevent future hassles, save money while reducing awkward and painful situations when treating STD's.
5. I believe that being a college student myself I can relate to the customers better than elders offering similar products. By also offering the ability to charge to condoms to your student account by using a similar hand scanner that the gyms on campus use, it will allow more students to be able to buy them while out. The machine will also offer a wide selection of condoms so everyone can find something they want.
I believe all of my points fit well together, being a part of the bar scene and seeing how far some people go I think this machine could really help.
Feedback memo:
Most of my feedback was about placement of the machine and I make arrangments in all my posts and pitches since to have the machine placed in secluded areas where they could use the machine without a room full of people watching them.
Hi Megan, great job taking into consideration people's comments on the placement of the machine. I think overall it is a great idea and super beneficial to the community, especially given your perspective, you understand the importance of protection. I can definitely see your opportunity going far, as for the placement of machines, I can understand why people would want it in a more secluded area. The time for vending can be awkward in public.
ReplyDeleteHi Megan!
ReplyDeleteYour opportunity is very good. I think you have a clear target audience that will not only benefit you financially but also help make an impact on safe sex practices. I really think your idea of letting the students use their accounts to purchase them will increase sales and also having the colleges invest in your vending machines will possibly set you up for future long-term contracts with them and create revenue stability within your company. I can’t wait to read more on your opportunity. Great job!