Thursday, February 28, 2019

15A- Figuring out Buyer Behavior No.2

Interview 1.
I interviewed a male first because I have discovered while researching about my opportunity that males are the biggest condom purchasers. In this interview, I found that quality, size, and brand all matter. He said he buys the same box of condoms every time, he found one that he likes and he doesn't want to waste money on condoms that might not be as comfortable. Not only does he buy the same brand time after time but he goes to the same CVS to buy them.  When I asked why he goes to CVS to buy condoms he said the workers there are more chill about it then if he were to go to a grocery store.

Interview 2.
I interviewed another male to try and get a different perspective. I was unsuccessful. He basically said the same thing as my first interviewee, that he only used one brand that he had used a lot in the past. He did say that quality was a lot more important than money to him, "why save money and not enjoy it when I can spend a few extra dollars and have a great time." This interviewee also stated how he was kind of embarrassed to buy condoms from any place with a cashier so he drives to Walmart or the Publix on university and uses self-checkout so no one sees him buying condoms.

Interview 3.
My last interview was with a female, to see if they shop with a different mindset. She said that she doesn't like to go buy condoms herself because she doesn't know what size to get or if different material matters. She revealed that she did buy condoms for a friend and that she was very uncomfortable purchasing them and she felt like everyone was staring at her. I asked if it mattered where she bought the condoms or if it would be awkward no matter where she went, " Location doesn't matter, I'm uncomfortable just walking down the aisle."

Conclusions
After hearing everyone's opinions on buying condoms, I believe that I should stock the vending machines with a wide variety of condoms, but I feel like the major sellers will be the name brands and the more trendy condoms. But these interviews supported my theory about people being embarrassed to buy condoms, so the machines should be placed in a more secluded area so people feel comfortable enough to purchase them. 

2 comments:

  1. That machine really needs to be set in a secluded place. Although the minds of people have become more and more open, most women still feel shy when they are buying condoms. However, I remember that I saw several boys deliberately showing off how many condoms they took from campus. This means that some men actually want others to see that they are buying condoms.

    ReplyDelete
  2. Some people definitely consider condom shopping to be taboo and are worried about being judged, but in reality it is actually being very responsible and shouldn't be looked down upon. Your vending machine could be a really great way for people to kind of break out of their shell and just own it. Great post!

    ReplyDelete